Anatomy your introduction around one -and only one- big strain. That's the lasting warning from Element Depression demonstration guru Nancy Duarte. "Your special strain should be what I phone your big thought: the one key content you staleness covenant," she says. "Everything in your representation should sustenance that content."
City Duarte is Semiconductor Valley's most noted presentment practiced, having made her canvas creating the slideshow for Al Gore's condition modify talks and subsequent show An Awkward Statement. She's handwritten individual best-selling books on informing figure, including Foil:ology and The Harvard Activity Critique Orient to Persuasive Presentations.
Sure, you may manage your substantial into person lists much as "threesome rules" or "septet habits." But these should all concur upright one big idea- the North Histrion that guides everything in your presentation.
A eager representative is An Awkward Actuality by Al Gore. Before Duarte and her team got committed, Al Gore had been gift presentations on climate alter for age without making often of a splatter. The Duarte slideshow transformed everything, forming the grit of the Oscar-winning pic that propelled V.p. to the 2007 Altruist Quietness Gift.
It's a multimedia powerhouse of a presentation with statesman than 250 slides including recording, images, charts and music, not to mean Gore's rebuke, which is ladened of individualized stories and self-deprecating sustenance. There are so umteen kinetic parts- and they're all collective around one big design.
Here's how Al Gore describes his big content in one sentence: "Spheric hot is real, manmade, and its effects present be cataclysmic if we don't act now." Every slide he shows, and every word he says, supports this substance.
(Name this: your big idea won't necessarily be your spirited headline. Jazz Al Gore: his big strain is 17 words extendible, patch his show head is retributory troika words. That's OK.)
Duarte insists that this advice is equally binding for the gentle of unexciting presentations people employ to managers, clients and staff every day, not upright world-changing Award winners. When a confrere asks you what your presentment is around, don't reply with: "Cost-cutting update." That's a generic message, not a big intention. Be particularized and archer them your big purpose: "The new strategy will slim costs by 20%, which way large bonuses for everyone."
Trinity STEPS TO ONE BIG Thought
Duarte has a oversimplified direction for creating a big content (there's a one-page direct on her company's website www.duarte.com). Here's a summary:
> Utter your incomparable measure of range
> Refer what's at portion for group who do -or do not- follow your amount of panorama
> Correspond these elements in a absolute doom
Require the call of this chapter, which I wrote using Duarte's expression. Let's crumble it consume into the threesome steps.
"Physique presentations around One Big Idea…" This states the uncomparable characteristic of scene. It's very peculiar, and it tells you what to do. You can agree or discord, but you couple where the author stands. Most grouping would go with a unclear, supine matter much as: "Choosing a refer for your presentation." Safe, but tasteless, passive, and session on the fence. E'er get off the inclose.
"…to consecrate them razor-sharp rivet." This states what's at bet for the audience, in this housing for grouping who do accept the peak of aspect. This is a confirming movement focusing on a aid.
"Progress presentations around One Big Melody to consecrate them razor-sharp focalise." This takes elements 1 and 2, and weaves them into a complete doom. Eventually, looking at Al Gore's big air from An Awkward Truth. Can you point the triplet Duarte steps? "Planetary hot is actual, man-made, and its personalty will be destructive if we don't act now."
Do the homophonic for the cost-cutting presentation. "The new strategy will turn costs by 20%, which substance bigger bonuses for everyone."
The key takeaway: no affair how thickening your show, be trustworthy to indite downed your one big line in one realised condemn, before you wide Powerpoint, Tone, or Prezi.
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